Sounds crazy given the thousands of weapon customization options available in the original Borderlands, but when it came right down to it, there really wasn't a discernible difference between the many shotguns, sniper rifles, and hand cannons manufactured by the likes of Hyperion, Dahl, and Jakobs. Gearbox aims to fix that issue in Borderlands 2, making each weapon brand look, feel, and do damage in its own unique way. Start choosing your brand now with the help of three trailers-as-commercials for Maliwan, Tediore, and Vladof.
These are just three of the weapon manufacturers in Borderlands 2. We also know there will also be Bandit, Jakobs, Torgue, Dahl, and Hyperion. We'll update this post with any future trailers/details to help you decide which brand to support. I'm a Jakobs fan from the original, but so far, I'm buying what Maliwan is selling.
Source: Gamespy