The folks at NVIDIA have launched a closed beta of the new GeForce Experience app. For those of you that might not be comfortable messing around with your video card settings, the app auto-optimizes your settings depending on your system specs and the game you are playing. The app also auto-downloads drivers as well. More advanced users will also be delighted to know that there will be enthusiast features added soon as well.
Source: HardOCP | GeForce Experience App